McDonald’s Trials Home Delivery With Uber
Is this the moment fast food junkies have been waiting for, and also a development that may help soothe a million hangovers?
McDonald’s has finally succumbed to needs to introduce house deliveries in Britain, launching a test of the support in London, Leeds and Nottingham. It comes amid growing appetite for on-demand take-aways, pushed by smartphone apps as well as the internet.
McDonald’s said its new trial would be accessible from 7am to 2am, meaning equally late night cravings and morning after emergencies will be catered for.
After agreeing on a partnership with UberEats the restaurant chain is trialling deliveries at dozens of retailers, the food delivery application developed by the technology giant that was American. Users of the application who reside inside a mile plus a half of particular retailers will be able to order on the McDonalds menu, after which a bicycle or moped-driving courier will fall it at customers doors.
McDonald’s on UberEats
The service is available via the UberEats app
McDonald’s has resisted offering takeaways since entering the UK 43 years ago but has succumbed to pressure as spending on on-demand shipping apps such as Just Eat and Deliveroo booms.
Demand for takeaways rose 10 times quicker than eating out last year, with 599 million orders placed by British consumers who are finding themselves increasingly busy with less spare time. Orders over £3.6bn were placed, up fifty percent since 2008, according to analysts working for NPD Group.
But despite growing need for takeaways, the UK is one of McDonald’s last main markets to start delivery. The McDelivery support was accessible in the US as far back as 1993 and made it to India in 2004.
After the first move was produced by rival fast-food chains, its hand was forced. Burger King started trying delivering in the UK deliveries during 2015 and Kentucky Fried Chicken has followed this year carrying out a tie-up with the successful takeaway application Justeat.
McDonald’s said its new trial would be accessible from 7am to 2am, meaning equally late night cravings and morning after emergencies will be catered for. Customers are billed a £2.50 delivery charge by Uber, whatever the cost of their purchase.
Claude Abi-Gerges, who runs five of the London locations engaging in the test, said: Delivery is a thing that my clients often request about, so it’s thrilling that we’re now up and running.
UberEats, a branch of the organisation best known for its taxi application, says it has got plans to expand to 40 cities and stumbled on the UK last year.
McDonald’s said it might look at expanding the demo, which is presently trialling in London (22 Restaurants), Nottingham (7 Restaurants) and Leeds (3 Restaurants) if it proves a success.